News: Consumers Big On Burgers, Sandwiches

Burger chains top the list of most-visited quick-service restaurant categories, but sandwich shops leave customers most satisfied, according to research from Toronto-based Empathica, Inc. Empathica’s 2013 Quick Service Restaurant (QSR) Benchmark Study surveyed 10,000 US consumers on 62 top QSR brands to measure food, accuracy, service speed, atmosphere and staff and value. The findings are based on visits reported within a 30-day period and weighted against US Census data. read more »

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