News: Customer Feedback is Essential to Improving In-store Experiences and Creating Loyalty

May 16, 2012 | The Retail Bulletin – UK

Article Excerpt:

Ahead of speaking at the 3rd Retail Bulletin Customer Loyalty Conference 2012 in London on June 13th, Gary Topiol, managing director for EMEA at Empathica, runs through his thinking on improving the customer experience to earn long-term loyalty. “It’s about turning customer transactions into great experiences and using this to build a relationship with these customers that then turns them into advocates,” he says.  read more »

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