News: Empathica: Few Shoppers Believe Their Feedback Has An Impact

July 19, 2012 | BizReport.com

Article Excerpt:

When a consumer provides you with feedback, what do you do with it? More than half of consumers believe their feedback is ignored, according to new research from Empathica Inc. Many U.S. consumers have, in some form or another, provided feedback to retailers. Some leave comments on social media sites, others may use a more traditional method such as posting a note in an on-site suggestions box. read more »


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