News: Empathica: Some QSRs May Be Targeting Wrong Demographics

When it comes to quick-serve restaurants, demographic may be the best way to target new – and returning – customers. That according to new data out from the Empathica Quick Serve Restaurant (QSR) Benchmark Study. Researchers found men are most likely to report satisfaction with burger chains while sandwich shop customers were mostly likely to recommend their favorite eatery. read more »

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