News: Enabling One-to-One Constant Connectedness

August 26, 2011 | 1:1 Media

Article Excerpt:

The influence of emerging mobile technology and social media is at a critical juncture for brands. Many businesses are challenged with addressing consumers’ constant desire for anytime, anywhere connections with the people and brands they deem important. However, it’s not too late for brands to embark on mobile and social initiatives to build stronger relationships with customers. By leveraging these two powerful trends, businesses can greatly enhance their customer service and marketing initiatives by engaging with customers in a one-to-one manner. read more »

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