News: Feed the Machine

April 2012 | Retail & Design Technology – UK

Article Excerpt:

In the days of local stores, gathering and acting on customer feedback was simple. The store owner knew their customers by name, spoke to them on a daily basis, know what they liked and if there was a problem. With the growth of chain retailers in the latter part of the 20th Century, gathering and disseminating this information became challenging given the growing number of locations and customers. read more »

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