News: Grocery shoppers give retailers mixed reviews

July 7, 2011 | Warc.com

Article Excerpt:

Many North American shoppers believe the experience and service they receive falls short in the grocery sector, but also reward strong performers by spreading positive word of mouth. Empathica, the specialist consultancy, polled 16,000 adults across the US and Canada, and reported 97% of contributors valued impressive service levels when visiting grocery stores. However, 44% of interviewees agreed the outlets they had frequented failed to meet such expectations. read more »


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