News: How Retailers Can Benefit From Consumers’ Reliance on Social Media

January 9, 2013 | Retail Online Integration

Consumers’ relationship with social media is rapidly evolving, with sites like Facebook, Twitter and Pinterest taking center stage during in-store shopping trips. While consumers are using social media as a tool for reviews, price checks and other activities, retailers are less willing to embrace the social channel as a brick-and-mortar resource. read more »

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