News: How to Create Social Advocacy for Your Burger Chain

Robust social advocacy is an important goal for all restaurants. But in the highly competitive Quick Service Restaurant (QSR) sector, social advocacy can impact brand loyalty and other variables that directly influence the brand’s bottom line. Empathica’s 2013 QSR Benchmark Study showed that the top three burger brands by sales (McDonald’s, Burger King and Wendy’s) scored at or near the bottom when it comes to guest satisfaction in nearly all categories. That’s a problem because the ultimate goal for burger chains isn’t to make a sale, it’s to create satisfied guests who keep coming back to their restaurants time and time again. read more »


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