May 17, 2013 | BizReport.com
There is a new monster behind the door for retailers – or is there? For a little more than two years, we’ve heard about showrooming – people using mobile devices in-store and then buying from different, lower priced retailers online. Now, there is a new term – webrooming, that is making some nervous. Our expert explains why webrooming may be a tool to engage shoppers, not turn them away. read more »