News: How Webrooming is Taking Over Ecommerce

May 17, 2013  |  BizReport.com

There is a new monster behind the door for retailers – or is there? For a little more than two years, we’ve heard about showrooming – people using mobile devices in-store and then buying from different, lower priced retailers online. Now, there is a new term – webrooming, that is making some nervous. Our expert explains why webrooming may be a tool to engage shoppers, not turn them away. read more »


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