News: In-Store Shopping Motivates Digital Interactions

July 20, 2012 | Website Magazine

Article Excerpt:

More mobile phones are making their way into brick and mortar stores to aid consumers in making decisions during their shopping experiences.In fact, according to Empathica’s Consumer Insights Panel survey, at least half of consumers who own a smartphone use the device to look up product reviews while shopping in-stores, while the same is true for 10 percent of consumers who don’t even own a smartphone. read more »


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