News: Krispy Kreme Focuses on Customer Experience with New Feedback Programme

October 23, 2012 | The Retail Bulletin – UK

Article Excerpt:

Premium doughnut retailer Krispy Kreme UK has introduced a new in-store customer feedback programme which measures the experience of real customers at its UK retail outlets. Working with customer experience specialists  Empathica, the company has launched the new  customer experience management programme  across its 50-strong UK store estate. read more »

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