News: Luxury Shoppers Use Social Media to Flaunt Purchases

February 8 2012 | MarketingProfs.com

Article Excerpt:

After making a luxury purchase, most Americans (70.8%) “verbally tell someone” about their latest acquisition, while fully three in ten (30.3%) head to social media sites to share the news, according to a survey from Empathica. Among luxury consumers who share information about what they buy, Facebook is the top social media destination (18.2%), followed by Twitter (5.0%), various other social sites (4.9%), and blogs (2.2%).  read more »


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