News: Mindshare and Empathica Become InMoment and Introduce the Experience Hub

InMoment’s new Experience Hub leverages customer experience data to help companies steer business decisions.

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Today, Mindshare Technologies, which acquired Empathica in September 2013, announced that the two companies have united under a new corporate entity named InMoment. With more than 300 employees throughout North America and Europe, serving 350 brands across 25 industries in 128 countries, InMoment’s first product launch is a cloud-based customer experience optimization platform called the Experience Hub.

The InMoment Experience Hub centralizes experience data, regardless of source or format, connects it with technology to surface critical customer stories, and then channels timely, actionable insights to the right people and places to drive targeted decisions across the entire enterprise.

“The days of siloed information, long surveys, and simple scores are over,” said InMoment CEO John Sperry in a statement. “Consumers hold all the cards. They are more engaged with brands than ever before, have bigger platforms through which they can voice their displeasure and delight, and want to share their stories. It’s a race, and the companies that win will be the ones willing to invest the time, resources, and shift in mindset required to create a culture that is truly customer-centric.” read more »

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