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Following its 2013 acquisition of Empathica, Mindshare Technologies today announced that the companies have united under a new corporate entity, InMoment. In addition, InMoment has launched a cloud-based customer experience optimization platform, the Experience Hub.
The InMoment Experience Hub centralizes experience data—regardless of source or format—connects it with technology to surface critical customer stories, and then channels timely, actionable insights to the right people and places to drive targeted decisions across the entire enterprise.
“The days of siloed information, long surveys, and simple scores are over,” said InMoment CEO John Sperry, in a statement. “Consumers hold all the cards. They are more engaged with brands than ever before, have bigger platforms through which they can voice their displeasure and delight, and want to share their stories. It’s a race, and the companies that win will be the ones willing to invest the time, resources and shift in mindset required to create a culture that is truly customer-centric.” read more »