News: Mindshare Expands European Presence With Empathica Deal

US-based customer feedback specialist Mindshare Technologies has acquired Empathica, which has its European base in Birmingham. Mindshare uses ‘voice of the customer’ (VoC) technology to capture a customer’s expectations, preferences and aversions. Empathica is a social media customer experience management (CEM) company based in Canada. With Empathica, Mindshare will serve more than 200,000 locations and business units worldwide. Since inception, the companies will have collected more than 300 million customer reviews combined by the end of 2013. read more »

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