News: More Smartphone Owners Search Prices, Reviews in Store

July 19, 2012 | Tire Review

Article Excerpt:

A new study from Empathica reports that 55% of smartphone owners say they use their mobile devices to check prices while they are shopping. And 27% look at reviews before heading to the checkout aisle.“This is really a new cultural phenomenon,” Gary Edwards, Empathica’s chief customer officer, tells Marketing Daily. “This is a highly value-conscious consumer, who wants to brag about how little they had to spend to get that brand name.” read more »

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