News: Retail Bulletin Customer Loyalty Conference 2012

June 15, 2012 | The Retail Bulletin

Article Excerpt:

In the current tough environment retailers have continued to focus heavily on customer acquisition supported by the indiscriminate offering of money-off coupons, which have taken the focus away from rewarding loyal customers. Such has been the profusion of coupons that Gary Topiol, managing director for EMEA at Empathica, told delegates at The 3rd Retail Bulletin Customer Loyalty Conference 2012, sponsored by the Logic Group,in London that 61% of consumers now regularly use them and he suggested it has reached the point whereby in some restaurants and stores “you can feel as if you are being ripped off if you pay the full price.” read more »


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