News: Smashburger Accelerates Customer Satisfaction with Empathica Local

April 25, 2012 | The Wall Street Journal

Article Excerpt:

Smashburger increased guest satisfaction by 5.5 percent and gained an additional 8 percent improvement in focus areas ? within just two months of piloting the Empathica Local? CEM program. Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to more than 200 of the world?s most respected brands, announced today that it has equipped restaurant chain Smashburger with the means to attain a full 5.5 percent increase in guest satisfaction just two months into Smashburger?s implementation of Empathica Local?. Empathica Local is a new CEM product that enables location managers to deliver consistent and memorable customer experiences at their restaurants, retail locations, grocery stores and banks. read more »


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