News: Smashburger Implements Empathica Local CEM Solution

April 26, 2012 | Fastcasual.com

Article Excerpt:

Empathica Inc., a provider of customer experience management (CEM) solutions to more than 200 brands, has announced that it has equipped Smashburger with the means to attain a 5.5 percent increase in guest satisfaction just two months into Smashburger’s implementation of Empathica Local. Empathica Local is a new CEM product that enables location managers to deliver consistent and memorable customer experiences at their restaurants, retail locations, grocery stores and banks. Empathica Local leverages a patent pending prescriptive reporting technology to set focus areas for improvement that are presented in a clear interface. The program then takes these insights one step further by providing users with specific action-items, thereby transforming customer insights into tangible actions. read more »


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