News: Smashburger Optimizes the Customer Experience Across Locations

June 4, 2012 | Retail TouchPoints

Article Excerpt:

A top challenge for large retail chains and restaurant franchises is ensuring a consistent, enjoyable experience across all locations. Unified customer service, store cleanliness and product offerings all present an opportunity for merchants to succeed or fail. Smashburger, the fast casual restaurant chain, gained a 5.5% increase in customer satisfaction across its 150-store network with a customer survey program that offered an in-depth understanding of customer sentiment and helped maximize marketing success. read more »


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