News: Social Media in the Retail Space

Nov 5, 2012 | RetailTouchPoints.com

Consumer technology is forever changing the shape of the retail marketplace and forcing retailers to consider how they can better serve shoppers who are equipped with smartphones, tablets and other mobile devices. In growing numbers, retailers are realizing that the use of mobile and other technologies is creating a need for more sophisticated social media strategies. When used in combination with mobile & local strategies, social allows consumers to broadcast their experiences to large online communities and to engage in two-way brand dialogues. read more »


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