News: SoLoMo And The New Frontier Of Customer Loyalty

July 17, 2012 | Retail

Article Excerpt:

Today’s consumers are equipped with the tools and technologies that provide in-depth details on product information, prices and ratings/reviews anywhere and at any time. In addition, they are using smartphones to retrieve information on local inventory and sales, and share retail experiences and potential purchases with friends and family across social networking sites. Due to the always-on nature of mobile technology and social media, these more hyper-connected shoppers are demanding personalized retail experiences based on their individual wants and needs, as well as their locations. Together, these trends and behaviors are generating today’s Social, Local, Mobile (SoLoMo) shopper. read more »

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