News: Study: Service As Important As Taste For Fast Food Customers

Don’t leave off the customer service on that next order of hamburgers and French fries, finds a new study out from Empathica. According to the report, for quick serve restaurants, customer service is as important as food taste for return visits.Researchers found the rate of return for hungry customers increased from 20% to 81% when satisfaction rates were higher. And it isn’t just the return rates that are important, customers who noted higher satisfaction rates were four times as likely to recommend the restaurant. read more »

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