News: Supermarkets Ranked First in Tech Adoption

March 29, 2011 | NACSonline.com

Article Excerpt:

New study reveals supermarkets adopt technology to enhance the customer experience better than all other industries
Supermarkets adopt technology to enhance the customer experience better than all other industries, according to a consumer survey, Supermarket News reports. Empathica Consumer Insights Panel survey found that 78% of consumers believe the supermarket and grocery store industry leverages technology to enhance the consumer experience, followed by gas stations (60%), airlines (37%), pharmacies (34%), electronic stores (33%), entertainment venues (32%), hotels/motels (27%), department stores (26%), discount stores/warehouse clubs (22%) and quick service/fast food restaurants (20%). read more »


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