News: The Connected Consumer: Strategies for Mobile & Social Challenges

November 28, 2011 | The Social Times

Article Excerpt:

It’s no secret that customer experiences are the lifeblood of any successful brand. Savvy brands aggressively pursue meaningful customer connections in an ongoing quest to transform one-time purchasers into loyal brand advocates. But delivering differentiated customer experiences that really stand out, especially for brands that are struggling to keep up with an increasingly competitive marketplace dominated by “constantly connected” consumers. read more »

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