Fast Casual »
In the shadow of limited-service restaurant industry giants like McDonald’s and Chick-fil-A, it might be easy to overlook Jason’s Deli, a regional chain that has yet to break the 300-unit mark.
But when it comes to AUVs, the Beaumont, Texas-based chain ranks up there with the big boys, hovering around $2.5M.
What are the secrets behind the brand’s success? Leaders don’t have to offer details – the company is privately held—but Chief Branding Officer Jamie Cohen opened up and shared some insights in an interview with FastCasual.com.
The keys to the brands success seem to shake out into four areas: sticking with its core strengths, listening to customers, maintaining control and building strong company culture.