News: Using Social Media To Make Shopping Decisions [Infographic]

January 3, 2013 | RetailTouchPoints.com

Today’s shoppers are highly dependent on peer reviews. U.S. consumers are using social networking sites, both online and in-store, to help make shopping decisions. In fact, 73% of consumers said Facebook influenced a recent store visit, followed by Google reviews (38%) and Groupon (35%). This infographic, courtesy of Empathica, highlights a recent survey of more than 6,500 U.S. shoppers. read more »


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