News: What Does Deleting Negative Comments Say About Your Brand?

Negative social comments are a fact of life in the omni-channel marketplace. Regardless of the quality of your brand’s customer experience, it’s inevitable that negative mentions will appear on social media sites and other unsolicited feedback channels. Savvy brands understand that it’s rarely a good idea to delete negative social comments, although few can explain why it’s important to leave a scathing review of the brand or its products visible to key audiences. The simple truth is that the removal of negative mentions says a lot about the brand, so it’s critical for decision-makers to appreciate the value of negative social comments and to understand how these comments can actually improve the brand’s credibility among consumers.  read more »

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