News: What is SoMoLo and How is it Disrupting Customer Experience?

July 11, 2012 | Customer Experience Magazine – UK

Article Excerpt:

One of the emerging trends that is changing the face of customer experience is the rise of the SoMoLo shopper. What exactly is a SoMoLo shopper? In short, it’s an acronym being used in some circles describing new consumers’ behaviours associates with Social, Mobile and Local. Technology powered consumers are increasingly turning to social media for discussions of brands and products, looking to smart phones for product reviews and information, and mobile apps to generate local incentives and discounts. read more »

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