News: Why Apparel E-tailers Embrace Brick and Mortar

July 18, 2012 | Apparel Magazine

Article Excerpt:

Piperlime recently announced its intention to launch a physical store in New York, but news about the brand’s planned expansion left many people shaking their heads. Why would a successful online clothing retailer like Piperlime suddenly want to enter the brick-and-mortar apparel scene? Although Piperlime and other e-tailers have been successful in the digital space, there is a growing awareness that consumers still crave in-store experiences for certain types of products. Whether they like it or not, e-commerce sellers understand that up close and personal shopping experiences are particularly relevant for high-touch product categories such as apparel. read more »


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