News: Why Consumers Crave In-Store Experiences

July 2, 2012 | Retail Online Integration

Article Excerpt:

Online fashion retailer Piperlime recently announced plans to open its first brick-and-mortar location (the store will be in New York City). With this announcement, Piperlime joins, eBay, Google and other major online brands in a migration beyond the frontiers of the cybersphere and into the physical retail space. Why would Piperlime want to leave the relative comfort of online-only for the notorious uncertainty of brick-and-mortar retail? read more »

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