Consumers Speak Up About What It Means to Feel ‘Valued’
Retail Dive »
What does the word “value” mean to you? In the world of buying and selling, it used to simply communicate a fair exchange. A retailer provided a product. A customer paid a reasonable price. The product worked as promised. Everybody won. But it’s not quite that simple anymore.
With the rise of instantaneous global communication and commerce, most products have made the transition to commodities. The world is a shopper’s market, with cheaper goods and more convenient access always just a click away.