News: Young Shoppers Express Optimism

July 18, 2011 | Supermarketnews.com

Article Excerpt:

Young shoppers measure their experience in the store using different metrics than older shoppers, according to data from the most recent Empathica Consumer Insight Panel. The wide-ranging survey – only a small fraction of the data is presented here – was conducted among 16,000 consumers in North America who said they have a favorite grocery store. read more »


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