ObservePoint Partners with InMoment to Forge Emotional Connection with Clients Through Better Listening, Actions

InMoment’s VOC solution enables ObservePoint to bring customer insights to key business decisions, and deepen relationships with clients

Salt Lake City (December 15, 2015)— ObservePoint, a premier provider of enterprise-class Data Quality Assurance applications for digital marketing technologies, has partnered with InMoment™, a leading Voice of the Customer (VoC) solution provider, to support the company’s Customer Experience (CX) initiatives.

ObservePoint is a data science company specializing in data quality assurance, which helps companies understand how to make data-driven business decisions. The company serves enterprise clients across a variety of industries and is on a fast-growth trajectory, on track to double in size by the end of 2016.

ObservePoint began implementing a CX program in January 2015 to help ensure a top-quality experience for its clients during the company’s period of rapid growth. ObservePoint partnered with InMoment to bring the a real-time customer listening, analytics and reporting solution to collect, understand and route insights from customer feedback to stakeholders within the company, and most importantly, to close-the-loop with clients. This ability to ensure that every issue is addressed and communicated back to the client is essential to ObservePoint’s commitment to building and nurturing increasingly meaningful relationships.

“I worked for a company that specialized in customer experience in the past and I know that if you’re not getting customers feedback, you’re missing a huge opportunity,” said Jarin Stevens, vice president of Customer Success at ObservePoint. “What I love about InMoment is their ability to help me to build an emotional connection with our clients. Especially critical is the ability to close the loop, following up quickly and personally with with clients who provide feedback. This is critical for B2B companies like ObservePoint whose individual customers’ lifetime values are massive.”

“ObservePoint truly understands the value of gathering and acting on customer feedback, and the role it can play in a B2B business’ ability to mitigate the devastating damages the loss of even one customer can cause,” said Lonnie Mayne, president at InMoment. “We look forward to working with ObservePoint to help provide customer experiences that will build the kind of long-term, mutually beneficial relationships that are so important in the B2B industry.”

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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