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Retailers Dealing with Some (Radically) New Factors this Holiday Season

The Wise Marketer’s article, featuring our Retail Trends 2018 data, covering how retailers are dealing with some radically new factors this holiday season, such as shifting brand loyalty, the status quo of free shipping and the desire for experiential gifts over physical gifts. “Fewer shoppers are brand-loyal, in part because the same products and labels are readily available in more places, from dollar stores to warehouse clubs. Just 17% of shoppers described themselves as “fiercely loyal” to a handful of brands.”

Read more at The Wise Marketer


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