The CX-Files: Customers Don’ts that Brands Mustn’t Make

The mysterious consumers that every brand is trying to woo. Among their many mythical personality traits is that they are eco-warriors and love to support a worthy cause. While this may be true, so it is too of older consumers: According to the InMoment 2018 CX Report, while 58% of millennials care, so do 55% of gen Xers and 51% of baby boomers. Don’t give them credence they don’t always deserve.

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