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The New Brick-and-Mortar: Shopping’s Blended Future

Another way that tech is changing the experience of brick-and-mortar stores is through cashierless checkout and other services that speed a customer’s journey through the shopping process.

“Amazon’s cashier-less, cashless ‘Go’ store uses phone scanning and sensors to let customers simply walk in, grab what they need and walk out,” noted Brennan Wilkie, senior vice president of customer experience strategy for InMoment.

“Walmart also continues to make aggressive moves to integrate new technology into the customer experience,” he told the E-Commerce Times, “such as automated mobile carts, virtual and augmented reality applications, and patents for customer service drones in stores.”

 

Read more at E-Commerce Times


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