Empathica and the Business Development Institute reveal effective marketing strategies for banks and financial service institutions
Toronto, Ontario, Canada – June 19, 2012 – Empathica Inc., a leading global provider of Customer Experience Management (CEM) solutions to the world’s most respected multi-unit enterprises in retail, food services, banking, petro and hospitality sectors, announced today a webinar entitled “How to Engage Millennials for Financial Services.” The free webinar will take place on Thursday, June 28 at 3 p.m. EDT, co-hosted by Empathica and the Business Development Institute.
Millennials have adopted social media into their daily lives and would rather send a text message than place a call. Meanwhile, banks and financial service institutions have suffered as a result of a shrinking customer base.
“It is important to understand your audience, no matter the industry,” said Dr. Gary Edwards, chief customer officer at Empathica. “By reaching this generation in a way that they are familiar with, your message will have a larger impact. Brands that engage the millennial generation, through social media channels like Twitter and Facebook, can tap into the tremendous purchasing power of this segment.”
- How financial institutions use social media to drive customer loyalty, grow customer lifetime value and encourage active advocacy
- How leading companies use social media to listen to client feedback and create great customer experiences
- Case studies on how financial institutions use social media to increase customer acquisition and drive revenue through word of mouth