Webinar: How to Engage Millennials for Financial Services

Empathica and the Business Development Institute reveal effective marketing strategies for banks and financial service institutions

Toronto, Ontario, Canada – June 19,  2012 Empathica Inc., a leading global provider of Customer Experience Management (CEM) solutions to the world’s most respected multi-unit enterprises in retail, food services, banking, petro and hospitality sectors, announced today a webinar entitled “How to Engage Millennials for Financial Services.” The free webinar will take place on Thursday, June 28 at 3 p.m. EDT, co-hosted by Empathica and the Business Development Institute.

Millennials have adopted social media into their daily lives and would rather send a text message than place a call. Meanwhile, banks and financial service institutions have suffered as a result of a shrinking customer base.

“It is important to understand your audience, no matter the industry,” said Dr. Gary Edwards, chief customer officer at Empathica. “By reaching this generation in a way that they are familiar with, your message will have a larger impact. Brands that engage the millennial generation, through social media channels like Twitter and Facebook, can tap into the tremendous purchasing power of this segment.”

During the webinar, Dr. Edwards and Dr. Natalie Petouhoff, a leading Social Media ROI Specialist and Social Business Strategist, will address:

  • How financial institutions use social media to drive customer loyalty, grow customer lifetime value and encourage active advocacy
  • How leading companies use social media to listen to client feedback and create great customer experiences
  • Case studies on how financial institutions use social media to increase customer acquisition and drive revenue through word of mouth

For more information, visit http://www.empathica.com/about-us/events/ or register for the webinar at https://www2.gotomeeting.com/register/342199906.


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