Why Many Brands Are Falling Short on Personalization

InMoment’s VP of CX Strategy, Andrew Park, discusses why brands are falling short on personalization. “If brands can create truly individualized, personal experiences for each customer, then they stand to reap the rewards that follow. However, most brands have yet to harness the full potential of personalization to actually improve the customer experience.” Read the full story here.

Read more at Digital Commerce 360

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