InMoment’s market insights team asked consumers and brands the same set of questions to find out how each group ranked various aspects of the customer experience (CX). They were also invited to share their own thoughts and comments on the 2015 CX landscape as they see it.
Inside the Report
• Six of today’s trends ranked top to bottom
• The one thing customers care about most
• A “3 easy steps” scenario for doing CX right
• A friendly warning for brands that care
• And one important write-in from our partners