Consumer Insights Panel: Social Media Report

The Q2 2010 x Empathica Consumer Insights Panel surveyed more than 15,000 U.S. and Canadian consumers, in part focusing on their online habits and social media usage. This survey was part of a comprehensive study on North American consumer spending behaviors and sentiments in various industries, which includes additional surveys in domains such as customer service, the overall economy, and the financial services sector. This detailed examination can be analyzed on its own and also compared to data pulled from Q1—serving as prolific insight into the movement of consumer spending behaviors this year.

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