During the British Hospitality Association’s 2014 Hospitality & Tourism Summit, Robin Rowland, CEO of YO! Sushi, chaired a panel of experts—including InMoment’s very own managing director of international, Gary Topiol—to discuss the importance of keeping customers at the heart of restaurant & hospitality establishments.
The panel also featured five other experts: Andrew Guy, chief executive of Ed’s Easy Diner; Ian Payne, chairman of Stonegate Pub Company; Roger Peroyne, director of Morar Consulting; Mark Roper, VP & GM of UK & Nordics for Global Merchant Services, American Express Payment Services; and Neil Stephens, managing director of Nestlé Professional.
Within the scope of the topic, three main themes emerged:
• Attracting and retaining first-time guests, with an emphasis on the evolving preferences of Generation Y.
• Understanding the importance of service and staff to the guest experience, drawing comparisons with other important factors, such as food quality and ambience.
• Using technology to enhance the human connection and improve business.