customer experience strategy

How to Avoid Becoming Roadkill on Your CX Journey

CustomerThink research revealed that just 7% of CX initiatives have created competitive differentiation. Only 23% have realized tangible benefits. Add it up, and less than one-third of CX initiatives can claim the clear “win” that CEOs are demanding.

Will your company be a success story, or end up as roadkill on a failed CX journey?

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