General

How to Prioritise CX Initiatives

The expansive nature of customer experience (CX) programmes can lead to seemingly endless wishlists. It’d be handy if time was an infinite resource, but pending the invention of a time machine, CX practitioners can only fit so many experience improvement initiatives on their plate at once. 

Here are four specific steps that will help you:

  • Highlight projects that most impact your customer
  • Align your initiatives to your brand vision
  • Fill in gaps in your customer journey
  • Construct a CX roadmap for success
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