Supplementing this year’s QSR benchmark study with additional research, the InMoment Consumer Insights Panel has put together a summary report identifying trends, drivers, and insights for helping QSR brands understand the top focus areas for satisfying guests, fulfilling brand promises, and sustaining success.
Inside the Report
• Primary and secondary drivers of guest loyalty
• Defining the threshold of mediocrity
• Perception problems for bigger brands
• Gender and regional takeaways