White Paper

VoC Isn’t Market Research, But Here’s Why Your Brand Needs Both

Does your voice of the customer (VoC) program understand the difference between market research and capturing customer feedback? And are you utilizing both initiatives to their fullest extent?

Our expert, Eric Smuda, has a career spanning both disciplines, and he’s here to lay out the differences between VoC and market research that make them separate, but equally vital initiatives when it comes to strategic decision making. Read the full white paper below!


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