What Is the Opportunity for “SoLoMo” (Social.Local.Mobile) to Improve the Customer Experience? (Retail)

Social, local, and mobile: “SoLoMo.” These are the terms that now define retail shoppers. They discover the hottest brands through social media, they stay informed about product trends on their mobile phones, and they expect exceptional shopping experiences from the local stores they love.

Is your customer experience in tune with these new customer behaviors?

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