Point of View

When Comment-Based Surveys Are Effective… And When They’re Not

Like all customer experience (CX) and employee experience (EX) initiatives, comment-based surveys have their pros—and their cons.

Join Dave Ensing in this InMoment Point of View article as he walks through:

  • How the goals of your greater CX program largely determine comment-based survey effectiveness
  • Which conditions set up comment-based surveys for success (backed by exclusive research)
  • How experience-minded individuals can improve comment-based surveys
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