Point of View

Why ‘Just’ Listening to Your Customers Isn’t Enough

Listening to customers is obviously an integral part of any well-built experience program. However, it isn’t enough on its own, especially when brands don’t know what they’re listening for.

Join expert Andrew Park in this article as he discusses:

  • Why you need to design a full strategy before you listen
  • How brands can assign achievable goals for their programs
  • Which stakeholders need to be involved
  • How you can tell if your listening strategy is successful
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